How to Build Rich Google RCS Message Templates (Cards & Action Buttons)

Discover how to design next-gen interactive messages inside the native Android Messages app featuring visual carousels, action buttons and Google Verified Sender badges.

⚡Mandatory Prerequisites & Initial Checklist

✓Approved Google RCS Agent profile configured under Telecom / RCS Agents.
✓High-resolution product visuals formatted in 16:9 or 1:1 aspect ratio.

📋Step-by-Step Instructions in Dashboard

Navigate to the RCS Template Builder

👉 Where to Click:Left Sidebar > Telecom > RCS Templates > '+ New RCS Template'

The builder presents a live smartphone preview mockup. Select layout: 1) Single Rich Card (hero image, title, body copy and up to 4 action buttons); 2) Multi-Card Carousel (up to 10 horizontally scrollable cards for product catalogs).

Configure Suggested Action Buttons

👉 Where to Click:RCS Editor > 'Card Actions' Section

Unlike legacy SMS limited to plain text, Google RCS features native operating system buttons executing frictionless client actions:

Field Dictionary & Parameters:

Botão de Abrir URLLeva o cliente diretamente para a página do produto ou checkout com rastreamento UTM.

Botão de Ligar para a EmpresaAbre o discador do celular com o telefone do seu time de vendas já digitado.

Botão de Adicionar Evento na AgendaInsere um compromisso ou webinar diretamente no calendário do smartphone com alerta.

Botão de Resposta Rápida (Quick Reply)Envia uma resposta pré-programada (ex: 'Quero receber a proposta') em 1 toque.

🚨Critical Safety Rules & Ban Protection

🛡️Google Verified Sender Badge: RCS dispatches showcase brand logo, verified name and Google's official trust checkmark, establishing instant anti-phishing authority.
🛡️Zero WhatsApp SIM Ban Risk: RCS routes over official telecom carrier and Google gateways, eliminating reliance on mobile SIMs.

❓Frequently Asked Questions & Troubleshooting

P:Does the customer need to install an app to receive RCS?

No! RCS is the native Android messaging standard, delivering directly inside the default Google Messages app on Samsung, Motorola, Xiaomi and Pixel devices.

P:What about iPhone users?

Apple adopted RCS beginning with iOS 18. For older iOS versions without RCS, MailerWeb automatically falls back to standard SMS.

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MailerWeb Knowledge Base • Atualizado em 2026 • Documentação Oficial do Usuário