All Features & Capabilities Explained Side-by-Side
Discover with full transparency what each plan delivers. From essential tools for growing businesses to the complete AI & Whitelabel ecosystem, with zero hidden fees.
Starter
For solo pros and small teams to organize WhatsApp and never drop leads again.
Unlimited
For scaling businesses requiring 24/7 AI, Landing Page Builder, and unlimited channels.
SaaS Pro (Whitelabel)
For agencies and franchises wanting their own branded software with sub-account billing.
Transparent Delivery Costs & Professional Implementation
Understand how your sending allowances, official telecom pricing, and optional technical setup services work.
✉️ Email Allowance vs. Stored Contacts
Do Not Confuse CRM Contacts with Monthly Email Volume
Your CRM Contact Limit (e.g. 10,000 or 25,000) is the total audience in your database. The Monthly Email Sending Allowance (e.g. 15,000 or 40,000/mo) is the number of emails you can dispatch per month. You can send multiple broadcasts to the same contact within your monthly allowance.
💳 Telecom & WhatsApp API Billed Separately
Official Carrier Traffic & Direct Meta Billing
Corporate SMS and Google RCS messages are billed separately on pay-per-use carrier rates. For WhatsApp Business API (WABA), business-initiated conversations are billed directly by Meta via your Meta Business Manager (BM) at official rates with zero markup from MailerWeb.
🛠️ Professional Setup Services (Optional)
Meta BM Homologation, DNS Deliverability & Ready-to-use Funnels
Need assistance verifying your Meta Business Manager, configuring DNS authentication (SPF, DKIM, DMARC) so your emails land in the inbox, or designing sales funnels? MailerWeb engineers provide done-for-you technical onboarding for a one-time setup fee.
1. Channels & Multichannel Messaging
Official communication infrastructure compliant with Meta policies, zero ban risk, and unified inbox.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| Official WhatsApp Integration (Meta Cloud API / WABA / Green API) | 1 Official Instance included | 3 Official Instances included | 5 Official Instances included (+ Multi-tenant) |
| Compliance with Meta Policies (Approved Templates & 24h Window) | ✓ 100% Meta compliant | ✓ 100% Meta compliant (Zero ban risk) | ✓ 100% Meta compliant |
| WhatsApp Message Volume & Billing | Free 24h window replies; active chats billed directly by Meta | Free 24h window replies; active chats billed directly by Meta (Zero markup) | Free 24h window replies; active chats billed directly by Meta |
| Stored Contacts Limit in CRM | Up to 10,000 saved contacts | Up to 25,000 saved contacts | Up to 50,000 saved contacts (scalable) |
| Monthly Email Sending Allowance | 15,000 email sends / mo | 40,000 email sends / mo | 100,000+ email sends / mo (custom scale) |
| Telecom Usage (Corporate SMS & Google RCS) | Billed separately on pay-per-use credits | Billed separately on pay-per-use credits | Billed separately on pay-per-use (volume discount) |
| WhatsApp Business API Usage (Meta BM) | Billed directly by Meta (requires configured Meta BM) | Billed directly by Meta (requires configured Meta BM) | Billed directly by Meta (multi-BM management) |
| Google Verified RCS (Cards & Carousels) | Optional Addon | ✓ Included (Carousels & Actions) | ✓ Included + Custom Sender ID |
| Direct Corporate SMS (Tier-1 SMPP Routes) | ✓ Official Routes | ✓ High Priority Routes | ✓ Dedicated Routes + Sub-accounts |
| Email Marketing & Transactional SMTP | ✓ Included | ✓ High Deliverability | ✓ Dedicated IP Option |
| Unified Omnichannel Customer Timeline | ✓ Single Inbox | ✓ Single Inbox | ✓ Single Inbox |
2. Humanized Customer Support & 24/7 AI
Manage multiple human reps and train AI to respond accurately to customer inquiries.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| Concurrent Agents / Seats | Up to 3 Agents | Unlimited Agents (No per-seat fees) | Unlimited Agents across Sub-accounts |
| Real-time WebSockets Chat (Zero Lag) | ✓ Real-time Sync | ✓ Real-time Sync | ✓ Real-time Sync |
| Support Queues & Departments | Up to 2 Queues | Unlimited Departments | Unlimited per Sub-account |
| AI Copilot & SDR Sales Assistant | Basic Quick Replies | ✓ Sentiment Analysis & Lead Scoring | ✓ Custom Brand Copilot |
| 24/7 Virtual AI Agent with Knowledge Base (RAG) | 100 Answers / mo | Unlimited Answers (Budget-Cap Guard) | Unlimited (Custom API Key support) |
| Smart Human Handover / Transfer | ✓ Queue Routing | ✓ Full Context Handover | ✓ Full Context Handover |
| Voice Note / Human Audio Playback | ✓ Direct Audio Dispatch | ✓ Recorded Audio as Live Voice | ✓ Recorded Audio as Live Voice |
3. AI Assistant, Campaigns & Automations
Create multichannel campaigns, visual flows, and high-converting landing pages in seconds.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| 🚀 AI Campaign Assistant (Copywriting & Offers) | WhatsApp Text Generator | ✓ Full Multichannel Campaigns (WhatsApp, Email, RCS) | ✓ Multi-brand Client Campaigns |
| 🚀 Integrated AI Landing Page Builder | 1 Active Landing Page | ✓ Unlimited High-Converting Landing Pages | ✓ Unlimited with Custom Client Domains |
| Drag & Drop Visual Automation Builder | Linear Welcome & Away Flows | ✓ Advanced Conditional Branching | ✓ Enterprise Visual Canvas |
| Cascade Multi-Channel Sequence (Email → WhatsApp → RCS) | — | ✓ Native Trigger Rules | ✓ Native Trigger Rules |
| Anti-Ban Multi-Lane Queue (Express / Standard / Bulk) | Standard Safe Cadence | ✓ Express (OTPs) + Standard | ✓ Dedicated Accelerated Queue |
| Recurring Schedules & Drip Sequences | ✓ Basic Drip | ✓ Birthday, Due Date & Retention Flows | ✓ Birthday, Due Date & Retention Flows |
| Dynamic Variables & Anti-Spam Spintax | ✓ Included | ✓ Unlimited Custom CRM Fields | ✓ Unlimited Custom CRM Fields |
4. Sales CRM & Relationship Management
Visual opportunity pipelines, full contact history, and native meeting scheduling.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| Visual Kanban Sales Pipeline | 1 Pipeline | ✓ Unlimited Pipelines | ✓ Unlimited per Sub-account |
| Lead & Contact Management | Up to 5,000 Contacts | ✓ Unlimited Contacts | ✓ Unlimited Contacts |
| Customer Base Lock-in (Zero Rep Leakage) | ✓ Reps Cannot Export Contacts | ✓ Reps Cannot Export Contacts | ✓ Reps Cannot Export Contacts |
| Integrated Calendly-Style Meeting Scheduler | 1 Booking Link | ✓ Unlimited Calendar Links | ✓ Unlimited per Sub-account |
| Smart URL Shortener with UTM & Heatmaps | Basic Click Tracking | ✓ Retargeting & Click Heatmaps | ✓ Custom Agency Domain |
5. WhatsApp Communities & E-commerce
Monetize and protect WhatsApp groups with automated 24/7 moderation.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| WhatsApp Communities Management | — | ✓ Unlimited Communities | ✓ Unlimited Communities |
| 2FA Anti-Spam & Anti-Invasion Shield | — | ✓ Automated Intruder Kicking | ✓ Automated Intruder Kicking |
| Automatic Overflow Group Creation (1,024 Cap) | — | ✓ Auto-creates New Group when Full | ✓ Auto-creates New Group when Full |
| AI Personal Shopper & Product Catalog | — | ✓ Native Product Recommendations | ✓ Native Product Recommendations |
6. Administration, Security & Whitelabel
Enterprise data isolation, company sub-accounts, and white label reselling.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| Company Sub-Accounts (Branches / Internal Brands) | Up to 3 sub-accounts for your business | ✓ Unlimited sub-accounts for your branches | ✓ Unlimited sub-accounts for your company |
| White Label Reselling (Client's Clients with Custom Brand) | — Not available | — Not available | ✓ Exclusive: Resell with your custom domain, logo, colors & OAuth |
| Reseller Billing Dashboard & Client Management | — | — | ✓ Charge your own clients and keep 100% of subscription revenue |
| Executive Analytics & Conversion Dashboard | Standard Reports | ✓ Real-time Live Metrics | ✓ Custom Exportable Reports |
| Multi-Tenancy Isolation & End-to-End Encryption | ✓ 100% Isolated Data | ✓ 100% Isolated Data | ✓ 100% Isolated Data |
| REST API & Bidirectional Webhooks | Basic Webhooks | ✓ Full REST API + Webhooks | ✓ Dedicated Priority API |
| Specialized Technical Support | Email & Help Center | ✓ Priority WhatsApp & Email Support | ✓ Dedicated Account Manager + VIP Channel |
7. Professional Setup & Implementation Services (Optional)
Specialized services executed by MailerWeb engineers via one-time setup fees for businesses delegating technical setup.
| Feature / Capability | Starter ($ 99/mo) | Unlimited ($ 199/mo) | SaaS Pro ($ 499/mo) |
|---|---|---|---|
| Meta Business Manager & WABA Setup & Verification | Optional (One-time Setup Fee) | Optional (One-time Setup Fee) | Optional (Setup Fee or VIP Onboarding) |
| Technical DNS Configuration (SPF, DKIM, DMARC) | Optional (One-time Setup Fee) | Optional (One-time Setup Fee) | Optional (One-time Setup Fee) |
| Sales Funnel & Multichannel Automation Engineering | Optional (Setup Fee) | Optional (Setup Fee) | Optional (Setup Fee) |
| Dedicated Technical Onboarding & Team Training | Optional (Setup Fee) | Optional (Setup Fee) | ✓ Included in SaaS Pro |
Peace of Mind for Business Owners: Zero Billing Surprises
✓Flat-Rate Transparent Pricing
No unpredictable usage spikes or unexpected fees on your statement.
✓No Per-Seat Extortion
On Unlimited, bring your entire team onboard without paying extra per agent.
✓Cancel Anytime
True freedom. No restrictive annual locks or punitive cancellation penalties.
✓Human-First Priority Support
Direct support from experienced engineers via WhatsApp and email.
Frequently Asked Questions about Features & Plans
How does WhatsApp messaging work? Are messages unlimited?
MailerWeb does not broadcast pirated messages or promise unlimited WhatsApp sends. We integrate officially with WhatsApp via Meta APIs (Cloud API / WABA / Green API). Inbound customer replies within the 24-hour service window are free, while business-initiated template messages are billed directly at Meta's official conversation rates with zero markup from us. This guarantees complete compliance and ban protection for your business number.
What is the difference between 'Saved Contacts' and 'Email Sending Allowance'?
Saved Contacts represents the total number of unique leads and customer profiles stored in your CRM (e.g., 10,000 contacts on Starter). Monthly Email Allowance is the total number of email messages you can dispatch each month (e.g., 15,000 sends/mo on Starter, 40,000 on Unlimited). Do not confuse them: you can have 5,000 contacts and send 3 email campaigns a month, consuming 15,000 email sends from your monthly allowance.
How are SMS, Google RCS, and WhatsApp Business API messages billed?
MailerWeb practices 100% billing transparency. SMS and Google RCS are billed separately based on pay-per-use credits across official telecom routes. For WhatsApp Business API (WABA), business-initiated conversations are billed separately DIRECTLY by Meta to your credit card inside your Meta Business Manager (BM) at Meta's standard public rates, with zero surcharge from MailerWeb.
I don't know how to configure Meta BM or DNS. Can MailerWeb do it for me?
Yes! If you lack the time or technical expertise to verify your Meta Business Manager, configure domain DNS records (SPF, DKIM, DMARC) for maximum email deliverability, or architect custom automation funnels, MailerWeb provides Professional Setup & Implementation Services for a one-time setup fee. Our engineering team handles the entire technical onboarding for you.
What is the difference between a Sub-Account and White Label Reselling?
A sub-account belongs to your own business — designed to separate company branches, regional offices, or distinct internal brands under a single login. White Label Reselling (exclusive to SaaS Pro) is for serving your client's clients: you deliver the platform branded with your custom logo, colors, and domain, billing your clients directly and keeping 100% of the margins.
Can I start with Starter and upgrade to Unlimited later?
Yes, anytime! Upgrades are instantaneous with zero data migration needed.
What is the AI 'Budget-Cap Guard'?
It is an exclusive safeguard that prevents runaway API costs by letting you set hard monthly usage caps.
How does the SaaS Pro Whitelabel model work?
You get a dedicated instance with your own branding, logo, colors, custom domain, and multi-tenant billing.
Are my customer contacts protected if a sales rep quits?
Yes! Reps use the unified web platform without the ability to export your contact database.
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