How to Activate the AI Personal Shopper on Your Online Store's WhatsApp

Turn your WhatsApp into a 24/7 consultative retail advisor: AI clarifies sizing and fabrics, recommends cross-sell items and delivers direct checkout links.

⚡Mandatory Prerequisites & Initial Checklist

✓Active e-commerce store on Shopify, WooCommerce, Nuvemshop or VTEX.
✓Product catalog populated with images, descriptions and pricing.
✓Connected WhatsApp instance in Dashboard V2.

📋Step-by-Step Instructions in Dashboard

Connect Online Store to MailerWeb

👉 Where to Click:Left Sidebar > E-commerce > Connected Stores > '+ Connect New Store'

Select your store platform (Shopify, WooCommerce, Nuvemshop or VTEX). The wizard provides your Webhook URL and secure HMAC secret. Paste credentials into your store admin to start real-time catalog, order and cart synchronization.

Configure Personal Shopper Tone and Consultation Guidelines

👉 Where to Click:E-commerce > AI Personal Shopper > 'Guidelines & Tone' Tab

Tailor the consultative selling behavior of your virtual advisor:

Field Dictionary & Parameters:

Nome do ConsultorNome do atendente virtual (ex: 'Bia - Consultora de Estilo', 'Marcos - Especialista Técnico').

Tom de Voz da MarcaEscolha entre Descontraído e Jovem, Sofisticado e Premium ou Técnico e Objetivo.

Regras de Recomendação Cruzada (Cross-Sell)Instrua a IA a sugerir produtos complementares (ex: se o cliente perguntar sobre um tênis de corrida, sugerir também meias esportivas ou viseira).

Política de Trocas e FreteInforme o prazo de entrega padrão e regras de devolução gratuita para que a IA tranquilize o cliente na hora da dúvida.

Track AI Revenue Attribution Analytics

👉 Where to Click:E-commerce > Conversion Dashboard > 'Attributed Sales' Tab

MailerWeb's analytics tracks complete attribution: when a shopper engages the AI on WhatsApp and completes checkout within 7 days, revenue attributes to the virtual advisor. Audit total AI-driven GMV, average order value and top recommended products.

🚨Critical Safety Rules & Ban Protection

🛡️Permission-First Interaction: The Personal Shopper only shares product media and links when shoppers inquire or request suggestions, preventing intrusive spam alerts.
🛡️Real-Time Stock Sync: Inventory syncs continuously via webhooks. Out-of-stock items are removed from AI recommendations instantly.

❓Frequently Asked Questions & Troubleshooting

P:Can the AI deliver checkout links with coupons pre-applied?

Yes! Configure the assistant to apply first-purchase vouchers (e.g. WELCOME10) directly into the checkout URL.

P:What if the customer requests a human sales rep?

If the user says 'human', 'representative' or expresses frustration, the bot pauses and hands the chat over to human staff.

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MailerWeb Knowledge Base • Atualizado em 2026 • Documentação Oficial do Usuário