How to Use Dynamic Variables, Spintax and Tracked Short Links

Personalize every message with customer attributes, vary phrasing using AI Spintax to evade spam fingerprinting, and attribute unique clicks individually.

⚡Mandatory Prerequisites & Initial Checklist

✓Contacts populated with attributes in Dashboard V2.
✓Target landing page, checkout or calendar booking URL.

📋Step-by-Step Instructions in Dashboard

Inject Personalization Tags into Message Copy

👉 Where to Click:Message Editor > Button '{x} Insert Variable'

When composing broadcast copy, use double curly bracket tags. At dispatch time, MailerWeb interpolates actual recipient values:

Field Dictionary & Parameters:

{{contact.first_name}}Insere apenas o primeiro nome (ex: 'Olá, João!').

{{contact.name}}Nome completo cadastrado.

{{contact.company}}Nome da empresa do contato.

{{contact.custom_fields.vencimento}}Valor de qualquer campo personalizado criado na sua conta.

Enable Branded Short Link Tracking

👉 Where to Click:Message Editor > Check 'Shorten Links and Track Clicks'

Paste your destination link and check the shortening option. MailerWeb generates a unique tracked short URL for each recipient (e.g. cl2k.in/t/abc123). Clicks log the exact contact identity, timestamp and device, updating the funnel and triggering retargeting flows for clickers who did not buy.

Deploy AI Spintax for Anti-Ban Semantic Variation

👉 Where to Click:Message Editor > Button '✨ AI Spintax Variation'

Sending thousands of byte-for-byte identical messages alerts Meta's fingerprinting filters. Clicking 'AI Spintax' wraps synonyms (e.g. {Hello|Hi|Greetings}), creating dozens of variations conveying the same message with unique wording.

🚨Critical Safety Rules & Ban Protection

🛡️Avoid Generic Public Shorteners: Never use bit.ly or tinyurl in WhatsApp blasts. Meta heavily flags public domains linked to phishing. Always use MailerWeb's dedicated branded shortener.
🛡️Empty Variable Fallback: If a contact lacks a first name, the parser substitutes configured fallbacks (e.g. 'Hello!' instead of broken blanks).

❓Frequently Asked Questions & Troubleshooting

P:Does the shortener preserve Google/Meta UTM parameters?

Yes! All query parameters like utm_source, utm_medium and utm_campaign forward seamlessly to the final destination page.

P:Can I retarget contacts who clicked?

Yes! In campaign reports, click 'Create Segment from Clickers' to launch targeted follow-ups to interested prospects.

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MailerWeb Knowledge Base • Atualizado em 2026 • Documentação Oficial do Usuário